Extreme Networks needed a comprehensive solution for explaining their value proposition to several key verticals. Light Touch created a series of videos that spoke to the needs of each unique audience while reinforcing Extreme’s value proposition and what makes them the best choice of every option available in their industry.
They also needed subject matter videos and in-house commercials for a virtual trade show audience after having to pivot quickly from their traditional live event. The Light Touch team was able to very quickly understand their unique and specific needs and turn around engaging content in time for their hard deadline.
The result was a set of sales and marketing tools Extreme was able to use to shorten sales cycles, engage with new or dormant prospects, and enlighten their ideal customers on what it means to advance with Extreme as well as a virtual trade show experience that wowed and engaged their audience.
Here’s what our account partners at Extreme had to say about working with Light Touch:
"As Extreme marketers, we rely on video to share our offerings, programs and experiences with customers and prospects. The challenge is finding a creative partner that not only “gets” our message, but helps bring it to life. Time after time, Light Touch has impressed us with their creative vision, deep bench of experience, concise scripting, and budget-saving options. With Light Touch, it’s more than conforming to our style guide, it’s about challenging us to find better ways to effectively communicate with our base."
- Director of Americas Marketing