This project was exactly as fun as the name implies. Much of the work we do is for business to business brands that by its nature requires a slightly more conservative approach. We really enjoy projects that allow us to stretch our legs creatively and speak to the needs of an audience we don’t often reach, and on behalf of a brand that requires a very different voice.
This ad does a great job communicating a healthy value proposition while keeping things light, fun and entertaining. We’ve found that the combination of spot-on communication that’s also entertaining to the audience is the magic formula for success in attracting and converting viewers.