There’s a good chance you don’t sell dog food. But your target market is probably just as competitive. And the challenge of cutting through the noise - when on the surface all solutions might seem the same - definitely applies.

We recently created an ad for Stella and Chewy’s Wild Red brand of dog food and treats. Rather than showing a happy dog joyfully wolfing down tasty looking kibble (like every other dog food commercial ever) we decided to focus on their unique branding to drive home their value proposition.

Next time you’re at the pet store, see if you can spot their branding based on the ad below.

And let us know if we can help you with anything!