The Video Trust Framework

Grow Your Dental Practice through the Power of Video

Delivered by Light Touch the Video Trust Framework (VTF) is a package of services designed to help dentists raise their brand awareness while also generating a predictable and affordable stream of new patients.

The Video Trust Framework

Grow Your Dental Practice through the Power of Video

By creating authentic, bite-sized social media video content and advertisements that:

+ Humanize your practice

+ Establish you as a trusted expert

+ Answer common questions and ease anxieties

We position you top-of-mind for your ideal patients well before they book their first appointment.

Viewers often engage with our videos and decide to call even sooner because they feel informed, safe, and confident rather than overwhelmed or anxious.

Most dental practices

compete for the 3% of patients actively searching for a dentist online using phrases like “dentist near me.”

Our Video Trust Framework (VTF) reaches the other 97% who will need a dentist at some point but aren’t searching right this minute.

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Why VTF Works

We create three types of video content tailored to each stage of the patient journey, designed not just to engage, but to convert.

Organic Social

Approachable, FAQ-style videos that build trust and drive interest.

Paid Ads

Targeted campaigns optimized for each practice’s Ideal Customer Profile, generating qualified leads and predictable growth.

In-Office & Web

Modern, educational content that boosts patient understanding and upsells services.

OUR PROCESS

As part of our white-glove, personalized production experience, Light Touch will:

TRAVEL TO YOUR OFFICE LOCATION(S) TO:

  • Film on-site footage based on scripts and video concepts we’ve developed.

  • Edit all video content per the terms of your specific contract.


MANAGE YOUR SOCIAL AND PAID VIDEO STRATEGY ON META, INCLUDING:

  • Scheduling and posting Instagram & Facebook videos.

  • Setting up, monitoring, and optimizing your paid-ad campaigns for guaranteed ROI.

PROVIDE IN-DEPTH SALES TRAINING FOR YOUR OFFICE TEAM, SO THEY CAN:

  • Engage and convert the prospective patients we generate.
  • Deliver the anticipated return on your investment.



BUILT ON EXPERIENCE. DRIVEN BY RESULTS.

With over 8,000 projects delivered over 17 years, our team has driven 100 Million+ views and $ 1 Billion+ in sales for global brands like The Home Depot, AT&T, Amazon, Shell, and Nestlé—creating everything from national TV spots to social media content. And now we’re bringing our expertise to dentists looking for world class help and guaranteed results.

Packages

Silver

  • 1 Single Day Video shoot
  • 8 Edited Reels
  • 3 Edited Ads
  • Social Media & Ad Management
  • GUARANTEED Cost Per Lead

Gold

  • 1 Single Day Video Shoot
  • 20 Edited Reels
  • 5 Edited Ads 
  • Social Media & Ad Management
  • GUARANTEED Cost Per Lead

Platinum

  • 2 Single-Day Video Shoots
  • 24 Edited Reels
  • 8 Edited Ads
  • Social Media & Ad Management
  • GUARANTEED Cost Per Lead

IN-OFFICE VIDEO UPGRADE

For clients who are seeing strong results and are happy with our services, we offer an optional in-office video content program.

This includes setting up vertical monitors in waiting areas or patient rooms and creating custom video and interactive content tailored to each practice.

WEBSITE, YOUTUBE & LOCAL ADVERTISING SOLUTIONS

Separate from our Video Trust Framework guaranteed program, for clients who wish to enhance their website and YouTube experience and create consistent upsell opportunities,  we also offer:

  • Practice Overview & Client Testimonial Videos

  • Professional Staff and Office Photography

  • Press Releases and Thought Leadership Content

  • Billboard, Magazine, and other local advertising

Ready to Be the Dentist They Remember?

Let us help you build a trusted brand, generate qualified leads, and create loyal patients who already feel like they know you.

We help busy creatives deliver exceptional, effective content on time and on budget. From copywriting and graphic design to animation, illustration and videography, we deliver on our promises, always. No hand-holding, micro-management or extensive back-and-forth required. Contact us: hello@lighttouchmg.com

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