There are three timeframes involved in Live Video: 1) Scheduling shoots, 2) Filming on-scene, and 3) Editing. We aim to schedule shoots as rapidly as possible, often within a matter of days. We can also accommodate dated events, such as product releases, conferences, and more, whose dates are client-set. Secondly, the filming of live video is finite if it involves a pre-planned event, but varies if the task is simply to film various scenes on-location. Ultimately, the time involved in these shoots depends on how much footage is to be captured, and of how many different scenes. For reference, a final 3-minute video could be distilled from either 30 minutes of shooting, or from 30 hours — all depending on the scope of the story you and Light Touch are working to tell. Editing is typically the fastest part of the process, but again varies depending on how much footage, scenes, and separate elements were involved, and the intended length of the final video. In all cases, we work to ensure the process from filming-to-final-editing is done as rapidly as possible and right on time.

Much like the time required to shoot and edit Live Video, the cost of it can vary significantly, with location (city, state, setting—are we skydiving or snorkeling? OMG we are!), number of scenes or sets to be filmed, and the length of your final video all being factors. In some settings—such as conference, grand opening, or product launch events—less ‘pizzaz’ is required [i.e., you want something simpler, more corporate, and more professional] and more seamless footage is used (even though we’ll use angle switches, zooms and fades to hold viewer interest)—so these sorts of Live Video productions are less costly, than say, a fly-through and overview of your entire operation, factory, company, etc. In any case, we’ll price competitively and very often at lower costs than other firms.

That depends upon what story you wish to tell, and on the content itself. Teasers built from Live Video might range from :30 -seconds to 3-minutes. Events, conferences, product launches, grand openings, and company overviews could range from 4-minutes to 4 or more hours. We’ll help you determine the best formats and lengths for your specific needs, or simply abide by your wishes, suggesting tweaks where warranted. Like Live Video itself, its uses are pretty infinite.

The best ways to capitalize on Live Video assets typically include: 1. Uploading them to (all) video platforms including YouTube and Vimeo, or Rumble. 2. Sharing shorts and proper clips on social media (Instagram, TikTok). 3. Sharing links to full-length video on Facebook, LinkedIn, and Twitter. 4. Including it in your email campaigns. 5. Integrating it into your website by embedding it on your homepage, product pages, or dedicated landing pages. 6. Showcasing it at trade shows, events, conferences. 7. Running paid ads if your Live Video is geared toward top-of-funnel, or mid-funnel viewers.

The look and feel of your final video should be strongly and consistently branded; aligned with your company’s values and services; and appropriate to the stage of the marketing funnel it will be used at. Slight technical tweaks that take into account your sales and marketing funnels and where this specific video or videos fit in can make the difference between mediocre results and real success. We’ll help you manage everything from format and product placement, to acing interviews and on-camera appearances by your team. Or, we’ll simply capture and edit some stunning footage for you, if that’s what you need.

Yes and no. Live Video is great for what it’s great for: Capturing the moment, the people, the passion—whether you’re celebrating or skydiving—and the real things, the human things, that you do in real life. But it’s sometimes less great for things like ads and fast-paced delivery of messages. Of course, great Live Video can be combined with 2D or even 3D animation to produce something with even greater pop and punch. It all depends on your goals, use-cases, and the platforms you’re looking to use it on. But again, we’ll help you nail that down.