Bigger sales peaks start with better stories.

Typically, scripting, filming, creating, and editing a commercial can take anywhere from a few weeks to a month, sometimes more — depending on the variables involved, such as whether we'll be filming on-scene or not. Variables affecting the timeline include the complexity of the script, and the number of shooting locations involved.

The cost of scripting, filming, and editing a commercial video will vary based on factors like video length, complexity, and level of detail. Generally, the cost can range from a few to several thousand dollars or more. For a more accurate estimate, let's discuss your goals and project details. We're solutions people, first and foremost.

Commercials are usually best and most effective at anywhere from 30 seconds to 1 minute. Of course, this length varies from product to product and from brand to brand, but we can definitely produce a compelling commercial in as little as :15 seconds, or as long as :60 seconds. (Or longer, but we'll likely advise something short and punchy over something long and drawn out, particularly for the point of the sales cycle that most commercials are best suited for: Discovery, and Interest.) In terms of dimensions, high-def formats (1920×1080 or 1280×720) help ensure compatibility across various platforms. A widescreen aspect ratio of 16:9 is best for a cinematic feel — and is the format most widely in use today.

To maximize the reach and impact of a new commercial for your company, start by leveraging social media platforms like Facebook and YouTube for targeted advertising, utilizing their algorithms to reach your best audience directly. Optimize your commercial for each platform, ensuring mobile compatibility and incorporating platform-specific calls to action. Additionally, integrate the commercial into your email marketing campaigns, embed it on your website's landing page, and share it across all your social media channels to encourage organic sharing. Cross-promotion through partnerships with influencers or other brands can also extend the commercial's reach.

Choosing the right look and feel for your company's new commercial is crucial in conveying your brand's message and values. It involves understanding your target audience, defining your brand identity, and considering the emotional response you want to evoke. Light Touch Media Group can guide you through this creative process, offering our expertise to ensure the visual style, tone, and narrative of your commercial align perfectly with your branding objectives. Whether you need collaborative assistance or a full-service approach, we can handle every aspect, crafting a commercial that resonates with viewers and amplifies your brand's presence.