In the business world, your brand is your identity, shaping how others see you. It’s not just about logos; it extends to your online presence.
Amidst these, a powerful tool is the brand advertising video.
With video marketing on the rise, your brand’s story is key to standing out, especially on social media. Join us as we guide you in creating a video that makes your brand shine in a competitive world.
What is a Brand Marketing Video?
Understanding different video types is important, especially when it comes to making videos that really represent your brand well. However, finding a clear answer online can be tricky. But here’s the good news: Defining a brand video isn’t that complicated.
So, what’s a brand advertising video? Well, it’s any video that boosts awareness and shapes how people see your business. The key thing is that a brand video is all about your brand. It doesn’t have to sell a product or service.
The main aim is to get your brand stuck in the minds of the audience.
Just remember, a brand video shouldn’t be a poorly made, low-quality video. Actually, it really shouldn’t be.
Studies show that 62% of consumers don’t like brands that put out low-quality videos. So, go for high-quality videos that tell a good story – that’s what matters to your viewers in the world of branded videos.
How Do You Create a Brand Video?
Creating a standout branded video doesn’t follow a strict formula; it’s all about making it uniquely yours. Here’s a simple guide to help you shape your video:
- Eye-Catching Visuals: Make sure your video grabs attention with top-notch visuals. Use vibrant backgrounds, animations, and graphics. Text overlays can clarify your message, and pick music or sound effects that match your brand’s style.
- Compelling Storytelling: Your video’s story is crucial. Understand your audience to create a connection. Develop an engaging story with a clear start, middle, and end, sharing essential information.
- Clear Calls To Action: Engage and boost brand awareness with straightforward calls to action.
- Guide viewers on what to do next: Whether it’s signing up, visiting your website, or making a purchase. Clearly present these calls to action at the end of your video for viewers to act on quickly.
- Narrative Flow: Ensure your video has a smooth and coherent flow from start to finish. Transition seamlessly between scenes and ideas, allowing your audience to follow the story effortlessly.
- Visual Consistency: Maintain a consistent visual theme throughout your video. From color schemes to fonts, aligning visual elements reinforces brand identity and enhances viewer recognition.
- Audience Engagement: Incorporate interactive elements or prompts within your video to encourage audience engagement. Whether it’s asking questions, running polls, or prompting viewers to share their thoughts, fostering interaction enhances the viewer experience.
- Platform Optimization: Tailor your video for the specific platforms where it will be showcased. Each platform has specifications and audience behaviors, so optimize your video’s format, duration, and content to maximize impact on platforms like YouTube, Instagram, or TikTok.
Benefits of a Brand Advertising Video
Brand videos bring in revenue and put your brand in the spotlight – it’s not just about numbers but about connecting with your audience.
According to Inc.com, nearly half of consumers make purchases, and a third consider it after watching branded videos on social media.
In simpler terms, brand videos boost sales and make your brand more recognizable.
Not only that, Google loves videos. Having one on your website makes it 53 times more likely to land on the first page.
So, adding videos to your branding strategy isn’t just a good idea; it’s a smart move.
5 Great Brand Ad Video Examples
Now, let’s check out a few great examples of brand videos for some inspiration.
1. Slack
Check out this lighthearted case study video from Slack, where they make the often-dry world of B2B surprisingly fun.
It’s a showcase of how Slack helped a business streamline internal processes, presented with humor and a touch of HD-quality brilliance. B2Bs should take notes – this one’s a muse for your brand video journey.
2. Koala
Koala’s brand video is a prime source of inspiration for your next campaign, featuring a unique and creative social media marketing strategy.
With a 2:30-minute long-form story filled with vivid images and dynamic visuals, it generates excitement and anticipation. The video effectively conveys Koala’s mission, making it stand out in click-through, view-through, and conversion rates.
3. Hubspot
Hubspot’s explainer video, or brand overview, is a stellar example of clarity. It does exactly what it says on the tin – it explains what the company does. It’s a straightforward video that gets the message across.
4. Bluehost
Bluehost is dedicated to empowering small and medium businesses online, and their brand video tells a compelling story of a budding entrepreneur’s journey from idea to business creation. The goal is to connect with the audience instantly, making the skippable ad captivating enough to retain viewers.
5. LEGO
LEGO takes storytelling to a whole new level with an animated origin story. This video delves into how they became iconic. With over 24 million views, it proves that a captivating story can shine in various formats. It’s a unique approach that resonates, making everyone love a good origin tale.
In Summary
Creating a standout brand video means understanding storytelling and visuals and connecting with your audience. The featured brand videos offer a smart way to boost awareness and engage your audience with inspiring stories.
If you’re thinking about rebranding or using new tech, teaming up with experts in video production can make your video really connect with your audience. They bring experience, creativity, and innovative techniques to ensure your videos grab attention and keep people interested.
So, take advantage of these services and get ready for your next marketing success. Hiring experts for your brand video can make a big difference in creating a memorable campaign.
