Many marketers deal with the challenge of trying to explain a complex value proposition in a way that respects the viewer’s time but also gives enough detail to be truly compelling and speak to the needs of the audience in order to create a real sales prospect.

Interactive video is the ideal solution. It allows you to quickly orient the audience to the interactive experience and then puts them in the driver’s seat, giving them the freedom to focus on the information they’re most interested in. Virtually no one wants to sit through a 20 minute video presentation. But your ideal customers will absolutely spend 20 minutes or more going through the short, effective pieces of compelling content that make up an interactive video.