In 2024, video marketing is a no-brainer for many brands and businesses.
For others, it’s still a question of ROI, product-market fit, or cost analysis.
And we get that.
We put these 14 statistics together to help data-driven marketers decide where and why video fits into their marketing funnel.
92% of marketers who use video are satisfied with its ROI
Increased Conversion Rates: Including a video on a landing page can increase conversion rates by over 80%. The dynamic nature of video content can significantly boost the chances of converting a visitor into a customer.
Dominant Share of Internet Traffic: Video content accounts for over 82% of all consumer internet traffic. This figure is expected to rise, indicating that video is the preferred form of content consumption online.
Improved Retention Rates: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Video marketing can ensure your brand’s message is more memorable.
Mobile Engagement: Over 90% of consumers watch videos on their mobile devices. As mobile usage continues to grow, video marketing aligns perfectly with the habits of modern consumers.
Higher Engagement on Social Media: Social media posts with video have 48% more views. Video content is more likely to be shared and engaged with, increasing your brand’s visibility on social platforms.
Influence on Buying Decisions: Nearly 50% of internet users look for videos related to a product or service before visiting a store. Video marketing can directly influence the buying decisions of potential customers.
SEO Benefits: Websites with video content are 53 times more likely to rank on the first page of Google search results. This can significantly improve your brand’s online visibility and organic traffic.
Marketers who use video grow their revenue 49% faster than non-video users.
Video is 50X more likely to get organic page rank in Google than plain text results.
78% of marketers say video marketing helped increase their brand’s sales.
88% of consumers say they’ve been convinced to buy a product or service by watching a brand’s video.
96% of consumers turn to video to learn more about a product or service.
91% of consumers watched an explainer video to learn more about a product.
Light Touch Media Group is a global video production and digital content agency that helps busy creatives deliver exceptional, effective content on time and on budget. Our creative powers parts of the world's most well-recognized brands, from Fortune 50 to Inc 5000 companies.
Our expert creatives work as an extension of your in-house team to deliver effective and affordable B2B content that drives the results you want for your business.
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We help busy creatives deliver exceptional, effective content on time and on budget. From copywriting and graphic design to animation, illustration and videography, we deliver on our promises, always. No hand-holding, micro-management or extensive back-and-forth required. Contact us: hello@lighttouchmg.com
