Our Story

We built the agency
we wished existed.

Light Touch started with a simple frustration: great creative shouldn't come with bad communication, blown deadlines, or agency-sized headaches. So we made something better.

How It Started

How it started.

After over a decade creating thousands of videos for dozens of different industries and verticals, Wil Seabrook had his “Jerry Maguire” moment. He left a lucrative partnership and a thriving company he'd helped build from the ground up to found Light Touch. The concept was simple: fewer clients, exceptional service, and effective, award-winning content. It turns out, that's exactly what his favorite clients were looking for. Now Light Touch routinely produces dozens of projects per client for everyone from the Fortune 50 to small businesses and startups. We measure our success with two questions: did the work move the needle, and did the process feel effortless for the client?

Wil splits his time between Wisconsin and Florida. When he's not behind the camera or building a storyboard, Wil is happiest on a motorcycle, and traveling around the world with his wife and son.

Wil Seabrook, founder of Light Touch, on his motorcycle
Heavy creative lifting shouldn't feel heavy for the client.
What Drives Us

What we believe.

01

Honest communication

We tell you what's actually happening, when it's happening. No disappearing, no surprises, no chasing us for updates.

02

Quality over shortcuts

Custom-built, never templated. We'd rather do it right than do it fast-and-cheap, though we're remarkably fast anyway.

03

Advocates for your audience

Every choice we make serves the people you're trying to reach. We're on your audience's side, which means we're on yours.

The People

The people behind the work.

Core team shown, and a 50-person creative team behind every project.
Let's Talk

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Let's make something amazing together.

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